MediaNet Group Technologies Subsidiary Completes Software Purchase Agreement
November 3rd, 2009 | Published in MediaNet Group
To Enhance Consumer-Centric Shopping Experience
MARGATE, FL, Nov. 3, 2009 (Marketwire) –
MARGATE, FL — (Marketwire) — 11/03/09 — MediaNet Group Technologies, Inc. (OTCBB: MEDG), and its Lenox Resources, LLC subsidiary, today announced that it has executed and completed a Software Purchase Agreement with MSC, Inc. for the purchase of its software platform for database tracking, monitoring, statistic tools and the widget known as CINCH and Connect. The purchase price of the software was $400,000 in cash paid at closing and two percent of the common stock of the Company. This transaction is non-dilutive to MediaNet Group’s existing common shareholders.
CINCH and Connect together comprise a unique system of integrated software tools and services for sales and marketing professionals to streamline training, sales, marketing and customer retention. CINCH is a client-side desktop application and personalized shopping assistant. CINCH assists customers by delivering one-click ease and security for access to online shopping by providing a two-way communications channel for personalized content and customer feedback controlled by the customer and without using a browser.
The web-based Connect system delivers a suite of communication tools to enable interactive customer relationship management (CRM) by connecting all CINCHs installed on customer and sales associate desktops. Connect empowers salespeople to connect with their customers and prospects via video streaming, email, interactive webinars, a private instant messaging channel and other web-based and multimedia marketing services. A parent organization can communicate with Connect to all its field sales teams and assist with marketing to customers, while customers can provide feedback directly to sales and the parent corporation alike. CINCH for smart phones is under development and will provide mobile access to the same powerful tools.
Kent Lee Holmstoel, Chairman and Chief Operating Officer of MediaNet Group Technologies, Inc., stated, “We are excited about the acquisition of CINCH/Connect as it enhances our overall business strategy of continuously offering our customers an easier, more convenient shopping experience. CINCH/Connect will enable us to market and target products and services based upon an individual customer’s interests and demands, ultimately producing higher sales conversions rates. Once integrated, the search, purchase and payment of a product will be completed without the individual ever opening their web browser.”
Mr. Holmstoel continued, “We have beta tested the CINCH/Connect technology with many of our DubLi.com customers and Business Associates and are gratified by the initial results. The CINCH/Connect software allows for greater communication with our customers in providing them the products and services they are looking to purchase.”
